Branding & Logo Design in PEI
Logos and brand identities for Prince Edward Island businesses, organizations and events that want to stand out
Your brand is the first impression people have of your business. At Lake Design, we create logos and complete brand identities for Island businesses, tourism operators, festivals and public organizations, from the new Charlottetown Police Services identity to the Lobster PEI brand and Roma at Three Rivers National Historic Site.
Creating a logo you love should be a great experience. We take the time to understand your business, your competitors and your customers through our branding questionnaire, then design options and refine them with you until it's right. You leave with a brand guide that any designer or agency can follow.
See Our Branding Work →
Charlottetown Police Services
A refreshed brand identity for Charlottetown Police Services, with a new logo lockup and a navy, gold and red palette that carries through their new website.
Lobster PEI
A bold brand identity for Lobster PEI, the voice of the Island's lobster fishers, including the logo, a warm sea-red palette and the badge for the Legendary Lobster Crawl.
Roma at Three Rivers
A new identity for Roma at Three Rivers National Historic Site, with a chaloupe-inspired logo and a coastal palette that carries through their bilingual website.
Let’s Talk About Your Brand
Starting a new business, launching an event or ready for a rebrand? Tell us about your project and we'll get back to you within one business day to set up a quick call or send a proposal. Prefer email? Reach us at hello@lakedesign.co.
Our Branding Services
From a single logo to a complete brand system, we help PEI businesses and organizations look the part:
Logo Design
A distinctive, versatile logo designed around your story, with options to choose from and refinements until it feels right, delivered in every format you need for print, web and social.
Brand Identity & Guidelines
Colours, typography, imagery and tone, brought together in a brand guide so your brand stays consistent wherever it appears, no matter who is designing.
Brand Rollout
We bring your brand to life everywhere it matters: your website, signage, marketing materials, social media and photography.
Why Choose Us
Consistency in visuals and messaging is our mantra. We listen, understand and communicate your unique story, then make sure it shows up the same way everywhere your customers meet you.
Research First: Every project starts with our branding questionnaire and a look at your competitors, so your brand is built on strategy, not guesswork.
Designed to Work Everywhere: Logos that look sharp on a website, a storefront sign, a social profile and a coffee cup.
A Collaborative Process: You'll see concepts early and help shape the final design, so the result truly feels like yours.
Brand, Web & Photo in One Place: When your brand is ready, the same team can build your website and photograph your business.
Our Clients
FAQs
We offer industry experience, down-to-earth & authentic feedback and conversations, and a passion for all things design & web.
How long does logo design take?
Logo design usually takes a minimum of 3 weeks, and a full brand identity takes longer depending on the scope. We'll include a timeline with your proposal.
What's included in a branding package?
It depends on what you need. A package can include logo design, a colour palette, typography, a brand guide and branded materials like business cards, signage, social media graphics and your website. We'll recommend what makes sense for your business and budget.
Can you refresh our existing logo instead of starting over?
Absolutely. If your logo already has recognition with your customers, a refresh can modernize it while keeping what people know. We'll review your current brand and recommend whether a refresh or a new identity makes more sense.
What do I need to get started?
Just a conversation. We'll send you our branding questionnaire to learn about your business, your audience, your competitors and the look and feel you're drawn to, and use it to guide the design.
Will I get a brand guide?
Yes. You leave with a brand guide that any designer or agency can follow, covering how to use your logo, colours and fonts so your brand stays consistent as you grow.
How much does branding cost?
We don't have set prices, because every brand is different. The cost depends on whether you need a logo on its own or a full identity with guidelines and branded materials. Tell us about your project and we'll give you an indication of the cost and timeline.
Can you design our website too?
Yes. Many of our branding clients, like Charlottetown Police Services and Lobster PEI, also had us design and build their websites. Learn more about our web design services in Charlottetown and across PEI.
Do you work with businesses outside PEI?
Yes! Here at Lake, we work with companies all over the world. We use Slack, Zoom, Asana and many other online applications which allow us to communicate seamlessly throughout a project from start to finish so we can help you no matter where you are.