Branding, Photography, Videography, Web Design & Development

Charlottetown Police Services

Charlottetown Police Services is Prince Edward Island’s largest municipal police service. We partnered with CPS on a complete refresh of how they show up for the community: a new brand identity and logo, original photography and video, and a new website that puts emergency contacts, online services and timely news front and centre.

Serving a capital city of more than 47,000 residents, along with its airport, port and visitors, CPS needed a website that works for people in very different moments, from someone looking for help right now to a resident paying a ticket or a future recruit exploring careers. We designed and developed a clear, accessible site built around the service’s motto, Our City. Our Community. Our Responsibility., with emergency and non-emergency numbers in every header, quick links to the most-used services, and a news feed the team can update in minutes.

Knowing who to call matters. Every page carries clear Emergency 9-1-1 and Non-Emergency buttons, and the Report It page explains when to call which number, with links to PEI Crime Stoppers for anonymous tips. Everyday requests like record checks, paying a ticket, collision reporting, bike registration and parking permits live together in one simple Services hub.

To support transparency with the community, we built a monthly crime statistics page. Residents can choose a year and month to see calls for service across crimes against persons, property crimes, impaired driving, bylaws, traffic and mental health calls, with year-to-date totals and comparisons to the previous year.

Alongside the website, our team produced a series of videos for CPS, including a commercial that brings the service’s motto to life and shows the officers and civilian staff behind it. The videos support recruitment and community outreach across the website and social media.

We developed a refreshed brand identity for CPS, including a new logo that pairs the City’s crest with a strong, modern wordmark, and a navy and gold colour palette. Original photography of officers and civilian staff, on patrol, in the community and behind the scenes, gives the service an authentic, approachable face.

Many visitors reach the site on their phones, often when they need help quickly. The mobile experience keeps the emergency and non-emergency numbers one tap away, and makes services, news and career opportunities easy to find and use on any device.