Empowering Your Brand: Behind the Scenes of Callie Croken’s Branding Photography Shoot
In the world of entrepreneurship – making a strong first impression is essential. For women like Callie Croken, a Life & Business Coach, projecting an image that exudes confidence, luxury, and professionalism is a non-negotiable. Callie came to us seeking branding photography that would encapsulate her message: “Make Big Money, While Nourishing Your Body, Mind & Soul.” She wanted photography that not only showcased her as a powerful figure in her industry but also made her feel like a million bucks.
The Vision: Luxury Meets Empowerment
Callie’s brand is all about breaking through the barriers that hold you back from achieving the life you deserve. She needed photography that reflected this—luxurious, classy, and powerful. Her current photography wasn’t hitting the mark for her needs, so she turned to us for a fresh, bold approach. The goal was clear: create imagery that would resonate with her target audience of ambitious women who are ready to take their businesses and lives to the next level.
Check out the results of Callie’s branding photography shoot
The Branding Photography Shoot: Maximizing a Single Location
We had the unique opportunity to shoot on the second floor of Vicinato Ristorante in Charlottetown, PEI. What made this shoot unique – was that we stayed in one location and in one room – yet created multiple distinct looks that each told a different story. This is a testament to what can be achieved with the right photographer and the right lighting. From cozy and approachable to bold and commanding, each set of photos captured a different facet of Callie’s dynamic personality – and her business.
Her Reaction:
“OMG!!! They are amazing!! Damn!! Amazing!! You guys made me look like a model! I don’t even know what to say… I’m blown away, I love them so much!! I’m so grateful!! And, the pictures of Morgan!!! 💕 makes me want to cry!! Thank you so much!!! So much fun to work with, so many great ideas, really followed the ideas I had in mind and having your own amazing ideas that I loved!! Loved working with you both, highly recommend!! There isn’t one picture that I don’t ❤️ thank you so much!”
The Impact: Confidence Boost and Brand Elevation
The results of this branding shoot have given Callie the confidence to step further into her role as a leader in her field. She now has a collection of high-quality, versatile images that perfectly align with her brand’s message. While the measurable outcomes are still unfolding, the boost in her confidence and the positive feedback she has received from her audience are immediate wins.
Why a Single Location Works: The Power of Versatility
One of the standout aspects of this shoot was how we utilized a single location to create a variety of looks. This isn’t just about convenience—it’s about showing what’s possible when you have a clear vision and a skilled team. Whether you’re an entrepreneur who’s pressed for time or someone who prefers a more controlled environment, a one-location shoot can offer just as much versatility and creativity as multiple settings.
Ready to Elevate Your Brand? Book Your Branding Shoot Today!
If you’re a badass woman ready to take your brand to the next level, we’re here to make it happen. Our branding shoots are designed to make you look and feel your best, with packages that include a 1-2 hour shoot, 3-5 outfit changes, 1-3 locations, and 60-80 high-resolution, fully edited photos. Let’s create the imagery that will empower your brand and captivate your audience.
Our Ultimate Mini Photo Op: The Perfect Solution for Your Branding Photography Needs
For those who need a powerful visual presence without spending too much time, our “Ultimate Mini Photo Op” is the perfect solution. This package is designed to provide you with everything you need for 6 months to a year of content in just 1-2 hours.
Here’s what you get:
1-2 Hour Shoot: A focused and efficient session where we maximize every minute to capture a wide variety of looks and vibes.
3-5 Outfits: Show off different sides of your personality and brand with multiple wardrobe changes.
1-3 Locations: Whether you want to keep it simple with one location or mix it up with a couple of different backdrops, we’ve got you covered.
60-80 High-Resolution, Fully Edited Photos: Enough content to keep your social media and marketing materials fresh and engaging for months to come.
Full Support Every Step of the Way: From helping you choose outfits and locations to guiding you through poses, we’re with you at every stage to ensure you get the most out of your shoot.
This package is perfect for the busy entrepreneur who needs a lot of content quickly without sacrificing quality or creativity.
Tips for Preparing for a Branding Photoshoot
Preparing for a branding shoot is more than just picking out your favourite outfits — it’s about crafting a visual story that truly represents your brand. Here are some essential tips to ensure your shoot is a success:
Create a Mood Board on Pinterest
Start by gathering images that resonate with you—whether it’s the vibe, poses, or specific aesthetics you’re drawn to. Creating a mood board is a powerful way to communicate your vision to your photographer. Even if you’re not a visual expert, this collection of images tells us a lot about who you are, what you like, and the direction you want to go. The mood board becomes a visual roadmap that helps us suggest locations and setups that align with your brand and vision.
Decide on How Many Outfits You Want to Wear
Your outfits play a crucial role in the narrative of your branding shoot. We recommend selecting 2-5 outfits that showcase different facets of your personality and brand. Think about your brand colors, the image you want to project, and the variety you want in your final images. Whether it’s a professional power suit, a casual chic ensemble, or something more playful, each outfit should complement the story you’re telling.
Consider Props That Enhance Your Story
Props can add layers to your photos, making them more dynamic and authentic. Think about what represents your daily life or business. For a life coach, this might be a laptop, coffee cup, or a favorite notebook. If you’re in a different industry, such as swimwear, you might consider props like a surfboard, sunglasses, or tropical drinks. The right props can add a personal touch and help convey your brand’s message clearly.
Choosing the Right Photographer for your branding photography shoot makes it a more personal experience
One of the most common concerns we hear is, “I hate how I look in photos,” or “I’m so uncomfortable in front of the camera.” But here’s the truth—you just haven’t had the right experience yet. We believe that with the right photographer, anyone can look and feel amazing in photos. Our approach is all about creating a fun, relaxed environment where you feel like you’re just hanging out with friends. When you’re comfortable, the camera captures your true essence, not just a posed version of you. It’s our job to guide you through poses, make you laugh, and help you forget that you’re even in front of a camera.
Extra Tip:
Make sure you communicate any insecurities or preferences with your photographer. A good photographer will be able to work around these and highlight your best angles and features – and at the end of the day you will have photos you love!
FAQ
Q: How do I prepare for my branding photoshoot?
A: Start by creating a mood board on Pinterest with images that inspire you. Decide on 2-5 outfits that represent your brand, and think about any props that might enhance your photos. Finally, choose a photographer who makes you feel comfortable and confident.
Q: How many photos will I receive?
A: Our “Ultimate Mini Photo Op” package includes 60-80 fully edited, high-resolution photos.
Q: How long does a branding shoot typically last?
A: Our branding shoots usually last between 1-2 hours, depending on the package you choose and the number of locations and outfits.
Q: Can I choose the location of the shoot?
A: Absolutely! We can suggest locations based on your mood board, or you can choose places that are meaningful to you. We work with you to ensure the location matches the vibe you’re going for.
Q: What if I’m uncomfortable in front of the camera?
A: It’s completely normal to feel a bit nervous, but our goal is to make the experience fun and relaxed. We’ll guide you through poses and create a comfortable environment so you can look and feel your best.
Q: Can I use these photos for both my website and social media?
A: Yes, the photos are high-resolution and versatile, making them perfect for both your website and social media platforms.
Q: Do you offer any special packages for repeat clients?
A: Yes, we love working with repeat clients and offer discounts and special packages for those who return for additional shoots.
