Branding, Logo Design, Web Design & Development

Event Atlantic

Event Atlantic is the membership organization dedicated to growing the event and event tourism industry across Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador. We designed its logo and visual identity, then built a new website that brings its members, programs and flagship Annual Summit together in one place.

Event Atlantic connects event hosts, festivals, venues, municipalities, destination organizations and industry partners from all four Atlantic provinces through education, advocacy and collaboration. Its website needed to do a lot of jobs at once: showcase the members, promote the Annual Summit and Excellence Awards, run the Atlantic Huddle webinar series and turn interested organizations into new members. We built a bright, modern site around Event Atlantic's blue and green wave identity, with a searchable member directory, event and initiative pages, a trophy room celebrating award winners and an online membership application, all easy for the team to keep up to date.

Members are the heart of Event Atlantic, so the directory gives every organization a place to shine. Visitors can search members by name, filter by category, from venues and events to tourism, government and suppliers, and narrow results by province. Each member has its own profile page with a description, logo, contact details, social links and a link to their website, plus suggestions for related members to explore.

The Annual Summit is Event Atlantic's flagship gathering and a core membership benefit. Its page makes the case for attending at a glance, with why the region gathers, the Summit's impact across Atlantic Canada, a look back at host cities over the years and clear next steps to sign up for updates, sponsor, speak or become a member. Year-round programming like the Atlantic Huddle webinar series lives alongside it in Events & Initiatives.

The Excellence Awards celebrate the best in Atlantic Canadian event hosting. Each award category, from Event of the Year to Emerging Leader under 30 and Champion of the Year, is explained with a link to its nomination form, and the Trophy Room showcases past recipients year by year with photos from the awards ceremony.

We created Event Atlantic's identity around a sweeping wave mark that flows from deep blue through sky blue to green, a nod to the Atlantic coast that connects all four provinces. The logo comes in horizontal and stacked versions for light and dark backgrounds, with a matching colour palette that carries through the website, Event Summit banners, social media graphics and the favicon, so every touchpoint feels like one organization.

Becoming a member is simple. The membership page lays out who can join, the benefits of membership and transparent pricing tiers for nonprofits, municipalities, events, industry partners and students, followed by an online application where organizations can submit their details, upload a logo for the directory and add team members in a few minutes.

Event professionals are always on the move, so every page is designed to work beautifully on phones, from searching the member directory between sessions to checking Summit details and applying for membership on the go.